Why images are important in your health care business
You may have heard this before, but I'm going to tell you again. Because good images are so important in today's digital age. You can have an awesome website, great copy and crazy good deals; but if your images are lacking, you're turning customers away.
There are plenty of reasons you need a good photo for your business: for your website, to share on Facebook or other social media, to use on your blog, or for flyers, business cards and other printed advertisements. Whatever the reason, there are some tips and tricks that will help you to take a good photo.
Let me walk you through some of the most important considerations for good photos.
1. Decide on the purpose for your picture
Don't just jump the gun and start taking shots! Take a moment and consider why you are taking these images. What purpose do they serve?
Is it educating the viewer? Is it encouraging them to feel a certain way? Maybe you want to inspire them? Whatever the reason, get clear on that purpose. Without it, your image will just be a pretty photo – nothing more.
Once you know the purpose for the image, setting up props, backgrounds or choosing an outfit becomes so much easier. Think about what you need the images for before you go ahead and shoot them – especially if you're paying for professional photography sessions!
2. Check your surroundings
Is it beautiful and clear, or is it cramped and dirty? Find the right spot to take your image.
Remember that natural diffused light is best for most images. Avoid using direct overhead sunlight or photos taken at night with artificial lights. These can look unprofessional and unappealing.
Make sure your phone or camera is steady and focused as you take images. Otherwise, you will have a collection of beautiful but unusable pics.
3. Take LOTS of photos
A good rule of thumb is to always take way more images than you think will be necessary. Why? Because some are bound to be useless. They might be out of focus, badly arranged, too bright or too dark.
Take a ton of pictures and give yourself a big pool to select from; you might take 100 and only end up using 10 or 20. Don't be afraid to snap more shots than you'd originally planned on taking.
4. Choosing which images to use
Now that you have several images to choose from, it’s time to take a closer look. Make sure you exclude any that are blurry or out of focus. If you spot little oops! moments, like a finger covering the lens, try to crop the image if possible; you may be able to salvage it by cutting out unnecessary objects.
Next, think back to the purpose of your photo. Which of the images conveys that the best? Which captures your eye the most? Select that one, and then head to the next step.
5. Using filters or editing
Most people need to brighten up the photo a little as a starting point. But from there, use a filter on Instagram or a third party app to really make it pop. I use Color Story – even the free filters on there are great.
Try to avoid yellow and orange hues in your images. If you decide to use preset filters, be consistent and use the same filter often. This keeps your feed more cohesive.
6. Want to cheat? Use a professional image!
Let’s be honest – you won’t always have the time to put into creating beautiful pictures. So that’s where you can make it easier and use stock photos instead.
Stock images are already clear and convey a strong message. So pick a stock image that matches up with your purpose, and use that instead. Just be sure to check the licenses on stock images in case of red-tape preventing you using them in advertising or promotions!
Whether you're propping up your smartphone on a stack of books, or you've hired a professional photographer, having good quality images is key to online business and promotion. Simple things like good lighting, simple backgrounds and nice focus can make a world of difference to your images.
What tips will you be trying for your next photoshoot?
I'd love to hear from you!
And as always, if you need help setting up the tech within your business, I'm here to help get things moving in the right direction. Don't be afraid to ask for help!